Tuesday, December 31, 2013

Adventures: LA & SD Trip Day 1: Disneyland

On December 18, 2013 Alvin, Halbert, Jenny, and I drove down to LA to help Jenny move in with her boyfriend, Matt. The ride was quite a squishy one. We packed 2 containers filled with Jenny's belongings, 2 cats, and of course each of our duffles. I caught a bad cold the day before, so I had to take my drowsy meds in order to knock out in the car. We finally arrived at Matt's & Jenny's house at about 11pm and settled in.

The next day (December 19, 2013) we woke up at 7am, and headed out to Portos for breakfast then off to Disneyland we went! It was nice to finally be there again even though it was raining. Disneyland is actually quite run in the rain if you are wearing the proper attire. The lines are noticeably shorter and the park is generally less crowded. We rode all the rides we wanted to and even doubled up on some of the rides and watched the fireworks to end our day.

I didn't bring my camera this time, but enjoy these pictures from my phone.

Monday, December 30, 2013

Crafts: Good-bye Connie!

Connie left the Fully Laced team to move onto bigger things. Although I'm sad that I'll be losing my partner at Fully Laced, I'm glad that she has new opportunities. For her going away gift, I took an image we took at graduation and draw around the frame with things that represent the both of us.


Thanks for everything you have done for me! From getting an internship at Fully Laced to being a good friend. Best wishes to you!

Thursday, December 26, 2013

Design: Fully Laced After XMAS Sale

Fully Laced decided to have a after XMAS sale, and I had to create a promotional ad for this sale. I wanted the advertisement to have a Winter feel, but at the same time neatly organize the information. This is what I came up with:


Happy Holidays!

Wednesday, December 25, 2013

Design: Merry Christmas!

Merry Christmas and Happy Holidays everyone! This year as a gift to some of my friends, I photoshopped their faces onto elf bodies. This idea came from www.elfyourself.com. Every year instead of buying a gift for them, I make something instead. Anyways, enjoy my little photoshop fun!


Wednesday, December 4, 2013

Tuesday, December 3, 2013

Design: Walking The Walk Promo

Hi guys! Here is a new fun ad I was able to work on. Fully Laced was releasing "Walking The Walk" pieces on Black Friday and needed promotional material. I decided it would be fun to take some lifestyle shots to create these promos, and give it a creepy feel. This was going to a fun project for me, because I already enjoyed doing my Halloween photoshop project, and this was pretty much going to be the same thing. Here they are:

Sunday, December 1, 2013

Design: Black Friday

I hope you guys all had a great Thanksgiving! With Thanksgiving, comes Black Friday. Nowadays, for most malls, Black Friday actually starts on Thursday and last until Sunday. After all that crazy shopping, is Cyber Monday. I was able to work on the Black Friday promotional material for Fully Laced. This included a website banner & an ad to be put on the newsletter and Instagram.


Friday, November 22, 2013

Design: Dunkxchange San Francisco

For the past few months, I have been working on a freelance project that I obtained from Dunkxchange (DXC). My job was to create promotional fliers for their final San Francisco event of the year in San Francisco. The promotional material deliverables included a 4x6 printable flier, web banner, Instagram ad, and a Facebook cover photo.

Web banner.

4x6 print flier

Instagram ad
For the look and feel of the fliers, a San Francisco 49ers approach was used to create the feel of San Francisco. In the background is an image shot by Katrina Lui. The image is a create portrayal of San Francisco with the bridge and buildings, while at the same time, giving the advertisement a nice glow. The previous DXC fliers had a lot of text cluttered into one paragraph, I wanted to make this advertisement easy to read by using my knowledge of typography. Overall, this was a fun yet challenging project, and I would love to help them create advertisements for their next show.

Thursday, November 14, 2013

Design: Typhoon Haiyan & Vape Kings

As you all may know, the Philippines went through a terrible disaster. Many companies are doing what they can to help gather up donations to help those that were effected by the Typhoon. I had the pleasure of helping Vape Kings create advertisements to show their support.

Instagram Ad

Ad with all the information.

Please do what you can to help with this disaster. People lost their families & homes, and are looking for ways to survive the incident. 

Design: Fully Laced x African Trade Bracelets

The Fully Laced holiday collection released today, and I had the pleasure of shooting lifestyle images, product shots, and creating promotional material for the collection.

Here are the ads & web banner created.

 

Saturday, November 9, 2013

Design: Beauty With Jenn

My friend Jenn needed some business cards to pass out during some events that she was working at as a make-up and hairstylist. Creating her business cards was a long process that included what colors, fonts, and style to use. She was able to get them printed before one of her big events, and passed them out to possible future clients. Jenn told me that she received many compliments on her new business cards! Thanks for the opportunity, Jenn & good luck! Enjoy!


Thursday, October 31, 2013

Design: Happy Halloween!

Before & After

A little personal photoshop Halloween project. Turned a normal photo from the 2013 DAI exhibit into a horror/murder scene. I hope you guys enjoy it as much as I enjoyed creating it! (:

Design: Fully Laced x FlipItSF - Concord Pack


Ad created to promote the limited concord pack for Fully Laced and FlipItSF.

Thursday, October 24, 2013

Design: Fully Laced Canned Food Drive 2013

Its that time of year again! The canned food drive, I remember back in high school donating cans was more of a competition between schools to win a big ice-cream party. It was a good way to encourage people to donate food to people who are less fortunate.

My boss, Jon, encourages donations by giving people an incentive; discounts & raffle tickets. Great way to start giving. Make your donations now or even volunteer at your local food bank!

Here is a flyer I created for the Fully Laced canned food drive.


Friday, September 20, 2013

Design: The Return of the Mac


Promotion created to give a sneak peek at whats to come during this Sunday's DunkXChange event. My boss thought it would be a great time to release this hat during the event because it is taking place at the Cow Palace in San Francisco. For more information, feel free to visit: http://www.dunkxchange.com/

Wednesday, September 18, 2013

Random: Elephant Poo

Last Thursday a friend of mine, Sam, dropped by San Francisco and gave me a gift that he bought which reminded him of me. A few weeks before that he had mentioned that he found some elephant poop and decided to get some for me. Of course, I thought that he was joking, but apparently not! He texted me last Thursday letting me know that he was in town and that he brought the elephant poop with him! Once he arrived at my house, he handed me the elephant poop. To my pleasent surprise, it was a sketchbook made out of elephant poo, making the product ecologically responsible.
"Elephants, horses, cows, donkeys, pandas, and other animals eat large amounts of fibrous vegetation everyday. They also have relatively inefficient digestive systems which means that when they poo (it's not gross since these animals don't eat meat, fish, cheese, and other stinky things) it's filled with lots of intact fiber. Well, this fiber makes for great pulp for paper making and that's were we come in." - PooPoo Paper
Awesome & unique sketchbook! 

Friday, September 6, 2013

Design: Could Be Useful

I was having a chat with Connie today and she sent me some links that could be useful. They are quite silly, but I think I will be using them in some future projects! Here are the links:




Enjoy, and have a beautiful weekend! (:

Monday, September 2, 2013

Design: Cool Packaging Boxes

I recently received two new packages, one from Disney Store and one from Speck. When I opened them, I was really fascinated by the graphics that were inside. Most packages I receive are normal, with no special graphics. In this case, both packages were blank on the outside, but once you open it, surprise! Beautiful graphics lining the inner flaps.


I made good use of the Disney store box for a dog house.

Thursday, August 29, 2013

Crafts: Sharon's 25th

Yesterday was Sharon's 25th birthday! We went out for hotpot for her birthday, Katrina and I chipped in for a stitch filled gift. I decided to take this opportunity and draw her a card to go along with it.


Wednesday, August 28, 2013

Personal: Diploma

After months of waiting, my diploma finally arrived about a week ago. It feels good to be an official graduate, but at the same time, I know I'll miss school. Anyone know of or have any graphic design job openings? Or maybe need help with design work? Feel free to contact me: luidana@gmail.com

Friday, August 23, 2013

Adventures: Pixar Lecture with Mark Andrews

Yesterday a couple design friends and I attended the AIGA lecture series. This time, the design lecture was focused on Pixar, and the directer from Brave, Mark Andrews, came to speak! Not only was his talk amazing and inspirational, but his sense of humor made his talks more interesting. He showed the audience how much effort he puts into every bit of his work and the amount of dedication he puts into it. The lecture started out with him introducing himself and telling everyone about his back story in animation, including getting shot down by Marvel comics. He then told us about his opportunities to work in both the animation side of story boarding as well as motion picture. Motion picture films are harder because you need to go along with when the sunsets and rises, while in animation, you do not have to worry about the lighting changing. After that Andrews showed us a video of the story board that he created for the first Spiderman movie. He told us that when he draws, he gets really into what he's doing, he becomes the audience of his own art and makes sound effects for them as well. Next he showed us a story board that he created for The Incredibles. This set was called the tone setter, where the one scene helps portray how the rest of the movie would feel--whether it would be serious or more comical. The next story board that was shown was for the movie, John Carter. This time, we were shown how the story board was transformed into motion picture. After all these videos, he saved the end for questions that anyone had. A question lead him into telling the audience that the once you get something started, you should keep moving on with it or else you will lose the idea. He also told us that in order to be good at something, you need to keep practicing it. Andrews did not let anything or anyone stop him from drawing no matter how many times he got shot down. No one can tell you no but yourself.

As he went on answering questions, I felt that one of the most important piece of information he gave us was something that I learned in class, be inspired and to keep looking for things that inspire you. If you are stuck on something, take a break, rest your head, and continue later. A tired brain does not produce something you want. Ideas come best when your head is relaxed. Keep a sketchbook near your bed so that when you are about to sleep and an idea comes up, you can quickly write it down. Even when you wake up in the morning, an idea comes up, write it down.

Lunch Holy Grill before heading into the lecture.

Entering the building!

Got there early so we were able to get close up seats.


Highlight of my day, getting my Pixar infographic signed!

Group photo with Mark Andrews! (Missing Judy)



Though the lecture was not within graphic design, it was something I really wanted to attend because I have a fascination with the arts in general, as well as Pixar. Also, many different art forms somehow intertwine with each other, a lot of what Andrew's talked about applies to designers. Stay inspired, folks!

Thursday, August 22, 2013

Adventures: Six Flags Discovery Kingdom

August 17, 2013. A group of friends and I decided to take a mini day trip to Six Flags: Discovery Kingdom before they began school again. It was a nice getaway just for a while. My dad was able to earn enough coke rewards for us to get in basically for free. John used his own points, but I was able to use my dad's points for Alvin, Eric, Jason, and I.


There was nice blue skies.

Our first ride was V2, a nice quick roller coaster.

After V2 (left) we decided to ride Medusa (right), the longest roller coaster.

The sky looked amazing while waiting in line for Medusa.

Penguin watching.

Jason & John decided to try this three point challenge... they weren't too successful.

Lunch time! These tenders were surprisingly tasty.

After lunch was followed by some intense bumper cars where Eric's sin started bleeding and his neck received a hickey from the seat belt. As for me, my leg was burnt from the steering wheel.

We then went into a ride which is similar to Mad Hatter Tea Party in Disneyland. We were the only people spinning really fast. Jason and Alvin loved it so much, they went on multiple times.

Tigers!

After settling our stomachs, we decided to finish riding all the roller coasters, including Superman, their new roller coaster. The ride was okay, but was not amazing compared to the one in Magic Mountain.

Nice view from the parking lot.

Dropped by Oakland on the way home for some dinner. Jason paid for my dinner because I gave him a ticket. :)

I had a great time being able to ride roller coasters again! It was a great way to get everyone together one last time before they start school.