Friday, November 22, 2013

Design: Dunkxchange San Francisco

For the past few months, I have been working on a freelance project that I obtained from Dunkxchange (DXC). My job was to create promotional fliers for their final San Francisco event of the year in San Francisco. The promotional material deliverables included a 4x6 printable flier, web banner, Instagram ad, and a Facebook cover photo.

Web banner.

4x6 print flier

Instagram ad
For the look and feel of the fliers, a San Francisco 49ers approach was used to create the feel of San Francisco. In the background is an image shot by Katrina Lui. The image is a create portrayal of San Francisco with the bridge and buildings, while at the same time, giving the advertisement a nice glow. The previous DXC fliers had a lot of text cluttered into one paragraph, I wanted to make this advertisement easy to read by using my knowledge of typography. Overall, this was a fun yet challenging project, and I would love to help them create advertisements for their next show.

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